5 Best Motion Graphics Tools for Marketers

In a world overflowing with information, how can you, as a marketer, make sure that your advertisement or social media post gets the attention it deserves? One of the easiest and most potent methods to breathe life into your posts is through motion graphics. Movement in any form grabs more eyeballs than a plain, static image. Therefore using motion graphics in the form of animations, GIFs and videos can help your brand get the visibility and attention it has always been vying for.  

However, using motion graphics doesn’t necessarily mean you have to carve a hefty budget in your marketing strategy for visual content. There are so many great visual tools available online for a minimal cost, and some of them are even free! The best part is they are easy to use and modify with a negligible learning curve. Take a look at these amazing and affordable motion graphics tools you can use to upgrade your marketing content.  

1. PowToon

Powtoon is an animated video tool that is great for marketing professionals. It allows them to create professional videos within minutes. Powtoon is easy to use as it allows the user to simply drag and drop items to make beautiful and colourful videos that can be customized to suit individual needs.  

2. Animaker

Animaker is a fun DIY tool for making video infographics. It allows users to show numbers and statistics in an interesting manner, through an animated story. With drag and drop functionality, sound effects, pre-animated themes, data assets and music, it helps businesses create amazing videos quickly and easily.

3. Adobe Spark

Adobe Spark is a great storytelling software that combines photos, videos, slideshows, and text in a single web page. The best part is that it’s free to use, and users can access it by logging in through their Adobe, Google or Facebook accounts. Specifically designed for non-designers, Spark lets you create animated videos, web stories and social graphics, with no technical knowledge required.

4. Visme

One of the best marketing design tools, Visme lets you create all sorts of visual content for your marketing and PR initiatives, including animations, presentations, web banners, infographics, HTML5 designs as well as print materials. It has an array of predefined templates and graphics assets (that include professional fonts, text widgets, vector icons, and audio files). You can do all this and more in Visme without having technical design skills.

5. Make a GIF

How about sharing your explainer videos using easy-on-the-eye GIFs? Make a GIF is amotion-graphicsn extensive GIF maker that allows you to create GIFs not only from your uploaded videos and YouTube videos but also from screenshots and other premade GIFs. Add a zing of movement to your static images by pairing them up and creating fun GIFs.


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Mandeep is the business strategist at Renure Brands. He loves reading books and traveling around the world. He is also blogger at Software Updates

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